Insights for Tech and B2B Marketers

Should B2B Brands Quit Weibo?

These are the primary factors you need to consider before deciding whether to use Weibo as a part of your content marketing in China.

China Media Digest: What Stories Get Attention by Media in China?

Earned media coverage is a sure way to build brand awareness and credibility among your Chinese audience. But the way media works in...

3 Myths of Earned Media in China

These are some of the most common myths about earned media in China, the truth behind them, and how they impact your communication strategy.

A Simple Guide to Using Zhihu for B2B Marketing in China

An overview of Zhihu and how it fits into b2b and tech marketing in China for brand awareness and thought leadership.

7 Tips for Hosting a Successful Virtual Press Conference in China

Since the beginning of the pandemic, governments have taken extreme measures to prevent the spread of COVID-19 in China. These measures...

The Best Chinese Social Media Platforms for B2B and Tech Brands

Discover the differences between the most popular Chinese social media platforms and how to use each to your advantage in B2B marketing.

Guide to localizing your brand messaging for the China market

Localizing your brand message is essential for your company's success in China. Download this guide to get started.

It’s A Prime Time to Embrace Sponsored Content for your China PR

Discover the top three benefits of sponsored content for your China PR and the best formats and publications you can choose for tech & b2b.

How to Integrate Social Media into your PR Strategy in China

A comprehensive view of how PR professionals can use social media to boost brands’ PR strategy in China.

E-book

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