Insights for Tech and B2B Marketers

2023: Plan Your China Communications Under A Changing Economy

A new year is around the corner. These are the communication programs you’ll need to focus on to break through the challenges lying ahead.

5 Things To Consider When Planning Your Marketing Communications in China

These are five key considerations you’ll need to plan your marketing communications as a newcomer to enter the Chinese market in 2023.

5 Reasons Why You Should Not Translate Your Global Press Release

Translating a press release to Chinese reduces its effectiveness and can leave brands in hot water. Here’s what you want to do instead.

Building Your Content Marketing Strategy in China

Want to know where to distribute your content to reach the most Chinese customers? Check out the nine most popular owned media platforms.

Why PR Is Essential for Startups Entering the China Market

PR is vital for any startup entering China. Discover why this is the case and the tactics we’ve successfully used with our clients.

Should B2B Brands Quit Weibo?

These are the primary factors you need to consider before deciding whether to use Weibo as a part of your content marketing in China.

China Media Digest: What Stories Get Attention by Chinese Reporters?

Earned media coverage is a sure way to build brand awareness and credibility among your Chinese audience. But the way media works in...

3 Myths of Earned Media in China

These are some of the most common myths about earned media in China, the truth behind them, and how they impact your communication strategy.

A Simple Guide to Using Zhihu for B2B Marketing in China

An overview of Zhihu and how it fits into b2b and tech marketing in China for brand awareness and thought leadership.

E-book

Download the Social Media Playbook for B2B and Tech Brands