Insights for B2B & Tech Marketers

Why Effective China Marketing Programs Begin with B2B Customer Personas

Whether you are looking to optimize your current marketing process in China or break into this new terrain, having an accurate customer...

Creating One-Page PR Plan for China With Our Free Template

Most global marketers know that having a plan is paramount for doing PR and marketing in any market; however, it can be challenging to...

How to Optimize Your Website for China

When it comes to marketing a B2B brand in China, having a Chinese website is the essential first step to accessing the market. By having...

Building Your WeChat Official Account Strategy: A 5-step Guide for B2B Brands

As one of the largest social media networks in the world and having over 1.17 billion users, WeChat is known as an essential platform for...

3 Marketing & Communications Trends to Watch in 2023

These are the communications trends we recommend B2B and tech brands account for in their marketing & communications strategy for 2023.

2023: Plan Your China Communications Under A Changing Economy

A new year is around the corner. These are the communication programs you’ll need to focus on to break through the challenges lying ahead.

5 Things To Consider When Planning Your Marketing Communications in China

These are five key considerations you’ll need to plan your marketing communications as a newcomer to enter the Chinese market in 2023.

5 Reasons Why You Should Not Translate Your Global Press Release

Translating a press release to Chinese reduces its effectiveness and can leave brands in hot water. Here’s what you want to do instead.

Building Your Content Marketing Strategy in China

Want to know where to distribute your content to reach the most Chinese customers? Check out the nine most popular owned media platforms.

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