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Social Media in China: A Playbook for B2B and Tech Brands

China's digital landscape is foundamentally different from that in the west. ​This guide provides you with an overall picture of the social media landscape in China and walks you through the major social media platforms that are suitable for tech and B2B brands, including their primary features and how to integrate each into a comprehensive strategy.​

This guide covers:


An overview of Chinese digital landscape


B2B marketing and communications in China


Major social media platforms popular among B2B marketers 


Steps to building social media presence in China

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