Hello!
We’re Tribe China
Tribe China is a boutique strategic communications agency in Shanghai. We help multinational companies build the awareness and market position they need to succeed in China — through integrated PR, social media, and content strategy that starts with your business objective, not a channel plan.
Since 2020, we've partnered with 40+ cross-border brands across B2B and B2C — covering travel, hospitality, technology, lifestyle, and professional services. Founder-led and intentionally selective, we work with clients who value strategic thinking and senior-level attention on every account.
Our Philosophy
Great communications starts with understanding the business — not jumping to tactics. We believe the right question matters more than a fast answer, and that the best agency relationships are built on judgment, honesty, and shared ambition for results. Our role isn't to take orders. It's to be the thinking partner you trust to tell you what you need to hear — and then deliver on it.
Our Team is Your Team
We keep our client portfolio intentionally small — so every account gets genuine senior attention. When you work with us, you're working with the people who shaped the strategy, not a junior team briefed after the pitch. Our team becomes your team, and that's by design.
Liz Y.
Founder & Managing Director
Feng L.
Brand Strategy Consultant
Lesley X.
Head of Digital & Social
Duana D.
Media Relations Specialist
Jeanine W.
Senior Account Executive, Integrated Communications
Lucky W.
Senior Account Executive, Digital & Social
Clara L.
Account Executive, Social & Digital
Masa H.
Senior Creative Director
