Hello!
We Are Tribe China
Tribe China is re-defining PR for the digital age. As a local PR & communications agency in Shanghai, we believe traditional PR measured by “ad value” is broken, and “attention” is the new currency. We help global brands cut through the noise by capturing, maintaining, and converting audience attention into meaningful engagement.
Since 2020, we've partnered with 40+ cross-border brands across B2B and B2C——covering travel, lifestyle, technology and professional service sectors. From complexity to clarity — we guide bold brands to win in China.
Our Philosophy
Tribe China’s philosophy is simple: We do good work with good people for excellent results.
Our team works hard to deliver impactful work to help you achieve your goals. We put the brightest people on your team based on experience and cultural fit. Above all, we aim to be your trusted partner in China, advising and collaborating to ignite endless possibilities.
Our Team is Your Team
In a market with a wide range of communication channels constantly fighting for attention, you need a dedicated local partner to be your eyes, ears, and hands on the ground. These are the people who work tirelessly every day to deliver excellent results for our clients.
Liz Y.
Founder & Managing Director
Feng L.
Brand Strategy Consultant
Lesley X.
Head of Digital
Duana D.
Media Relations Specialist
Jeanine W.
Senior Account
Executive (IMC)
