Insights for Marketers

Localizing your brand message is essential for your company's success in China. Download this guide to get started.

Discover the top three benefits of sponsored content for your China PR and the best formats and publications you can choose for tech & b2b.

A comprehensive view of how PR professionals can use social media to boost brands’ PR strategy in China.

As we head into year three of a global pandemic, the market shifts that started as a temporary solution have come to be the norm in the...

From placements to formats and campaign objectives, here’s everything you need to know about WeChat ads.

These are the top WeChat b2b marketing strategies you can use to boost your brand awareness and generate leads in China.

These are the top 10 questions you need to consider before hiring a PR agency in China to partner with for your global expansion.

These are the top 4 tips you need to host a buzz-worthy PR event in China and build a powerful brand reputation from the start.

Developing an effective PR strategy in China is hard without a proper understanding of China's news media landscape.