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Why PR Is Essential for Startups Entering the China Market
PR is vital for any startup entering China. Discover why this is the case and the tactics we’ve successfully used with our clients.
Aug 24, 20224 min read
China Media Digest: What Stories Get Attention by Chinese Reporters?
Earned media coverage is a sure way to build brand awareness and credibility among your Chinese audience. But the way media works in...
Jun 24, 20225 min read
Guide to localizing your brand messaging for the Chinese market
Localizing your brand message is essential for your company's success in China. Download this guide to get started.
Mar 25, 20222 min read
How To Plan A Successful PR Event In China That Generates Buzz
These are the top 4 tips you need to host a buzz-worthy PR event in China and build a powerful brand reputation from the start.
Nov 2, 20216 min read
China Media Landscape: Evolution, Key Factors & Trends for Brand PR
Developing an effective PR strategy in China is hard without a proper understanding of China's news media landscape.
Sep 23, 20217 min read
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