Public Relations

Build brand awareness and thought leadership with Chinese media and influencers.

Public Relations is one of our core service offerings. Backed by our strong local media and influencer network in China, our PR services offer a blend of traditional and digital capabilities to drive high-quality news coverage across various media platforms. Our team of media relations experts from diverse industry background brings the expertise to deliver the best results that matter to your business.

With a focus on technology and high-growth startups, we are constantly challenged to think differently and utilize our strong story-telling to help clients of all sizes achieve their communication goals.

Our PR services include

Media reporters interviewing an executive

From social media to traditional media, we build strong media relations and influencer relations on behalf your brand that result in high quality  media coverages meaningful to your business.


What our clients say

"We chose Tribe as our China PR agency for a campaign launch, and it was a terrific decision. Tribe China has proved great local expertise and provided our brand with a quick setup and media exposure. We will continue to work with them, and we will definitely recommend them further."

- Rachel E. Andalaft, CEO of Mangifera Analytics

To play, press and hold the enter key. To stop, release the enter key.

Frequently Asked Questions

Why Do I Need a PR Agency in China?

China is a complex market that requires businesses to deal with multiple stakeholders. Media serves as an extremely important medium to communicate your company's messages to the right place and right people. Effective public relations strategy help you build trust and reputation among your customers and prospects, increase confidence of shareholders and investors, and ultimately accelerate your business growth in China.

What makes Tribe different from other agencies?

Chinese news ecosystem and media landscape have evolved significantly over the past decade, making it more difficult to reach to your audience by relying on traditional PR approaches. Tribe combines digital PR with traditional approaches to effectively communicate your messages across different media channels. Our unique storytelling capability and understanding of media nuances allow us to garner high quality media coverages that matter to your business.

Do media relationships matter in China?

In China, local rules and etiquette that differ significantly from Western norms govern business operations. Media relationships are no exception. A good story alone is no longer enough to secure media coverage, media relationships must be maintained and nurtured to ensure long-term PR success.

How can I work with you?

We offer both project and retainer services. Based on your budget and communications objective, we will suggest a plan that works best to within your budget range.

Ready to start PR in China? Looking to launch a press release?
We're here to help.

Tribe Insights