Public Relations & Communications

Build brand awareness and reach your target audience with Chinese media and influencers.

Why do you need PR in China?

In an age where audience attention span is constantly dwelling and customer acquisition cost increasing, our approach combines modern PR approach with compelling content to break through the noise and influence your audiences in China.

As a seasoned PR agency in China backed by strong local media, business and influencer network, we deliver a blend of traditional PR and digital capabilities to drive high-quality news coverage and content across various media platforms, putting your business in front of the right people through the right media channels.

PR & Communications Services

Media & Influencer Relations

Corporate Communications

ESG

Media reporters interviewing an executive

From digital to traditional media, we build strong media relations and influencer relations that result in high-quality media coverage that translates into increased brand awareness and trust.

Anchor 1

What our clients say

"Setting up a new business entity in China seemed daunting at first, given our limited local knowledge and the complex geopolitical environment. Finding Tribe China was a relief. They understood our unique challenges and helped build our brand from scratch - developing our identity, communications strategy, and executing PR and social media campaigns. Their ability to transform complex challenges into actionable plans impressed me the most. After a year of partnership, I couldn't be more satisfied with their work."

Reckewerth, Gabriela

VP Corporate Branding, Marketing and Communications, ASMPT Ltd

To play, press and hold the enter key. To stop, release the enter key.

FAQs for Public Relations (PR) in China

China is a complex market that requires businesses to deal with multiple stakeholders. Media serves as an extremely important medium to communicate your company's messages to the right place and right people. Effective public relations strategy help you build trust and reputation among your customers and prospects, increase confidence of shareholders and investors, and ultimately accelerate your business growth in China.

Chinese news ecosystem and media landscape have evolved significantly over the past decade, making it more difficult to reach to your audience by relying on traditional PR approaches. Tribe combines digital PR with traditional approaches to effectively communicate your messages across different media channels. Our unique storytelling capability and understanding of media nuances allow us to garner high quality media coverages that matter to your business.