Top 7 China-based Social Media Platforms for B2B Marketing
In the digital age, social media has become an integral part of our lives, connecting people across the globe. With a population...
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Insights for B2B & Tech Marketers
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- Jan 27
- 5 min
Building Your WeChat Official Account Strategy: A 5-step Guide for B2B Brands
As one of the largest social media networks in the world and having over 1.17 billion users, WeChat is known as an essential platform for...
- Jul 22, 2022
- 5 min
Should B2B Brands Quit Weibo?
These are the primary factors you need to consider before deciding whether to use Weibo as a part of your content marketing in China.
- Feb 4, 2022
- 5 min
How to Integrate Social Media into your PR Strategy in China
A comprehensive view of how PR professionals can use social media to boost brands’ PR strategy in China.
- Jan 18, 2022
- 4 min
China B2B Marketing & PR Trends To Set Your Business Up For Success In 2022
As we head into year three of a global pandemic, the market shifts that started as a temporary solution have come to be the norm in the...
- Jan 4, 2022
- 7 min
WeChat Advertising: How to Increase Your Campaign ROI
From placements to formats and campaign objectives, here’s everything you need to know about WeChat ads.
- Jun 1, 2021
- 4 min
Social Media in China: What Global Marketers Need to Know
A general overview of the social media platform and landscape in China.
- Jul 13, 2020
- 7 min
Social Media Channels to Reach Generation Z in China
Generation Z is defined as people born between 1996 to 2010 (age between 10-24). Last year, they became the largest generation, constituting
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