Insights for B2B & Tech Marketers

WeChat Official Account: An Overview & How to Set Up from Overseas?

With over 1.17 billion users, WeChat has emerged as China's top social media platform. This multi-purpose messaging app offers a wide...

Top 7 China-based Social Media Platforms for B2B Marketing

In the digital age, social media has become an integral part of our lives, connecting people across the globe. With a population...

Building Your WeChat Official Account Strategy: A 5-step Guide for B2B Brands

As one of the largest social media networks in the world and having over 1.17 billion users, WeChat is known as an essential platform for...

Should B2B Brands Quit Weibo?

These are the primary factors you need to consider before deciding whether to use Weibo as a part of your content marketing in China.

How to Integrate Social Media into your PR Strategy in China

A comprehensive view of how PR professionals can use social media to boost brands’ PR strategy in China.

China B2B Marketing & PR Trends To Set Your Business Up For Success In 2022

As we head into year three of a global pandemic, the market shifts that started as a temporary solution have come to be the norm in the...

WeChat Advertising: How to Increase Your Campaign ROI

From placements to formats and campaign objectives, here’s everything you need to know about WeChat ads.

Social Media in China: What Global Marketers Need to Know

A general overview of the social media platform and landscape in China.

Social Media Channels to Reach Generation Z in China

Generation Z is defined as people born between 1996 to 2010 (age between 10-24). Last year, they became the largest generation, constituting

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