Insights for Marketers

Translating a press release to Chinese reduces its effectiveness and can leave brands in hot water. Here’s what you want to do instead.

Want to know where to distribute your content to reach the most Chinese customers? Check out the nine most popular owned media platforms.

PR is vital for any startup entering China. Discover why this is the case and the tactics we’ve successfully used with our clients.

These are the primary factors you need to consider before deciding whether to use Weibo as a part of your content marketing in China.

Earned media coverage is a sure way to build brand awareness and credibility among your Chinese audience. But the way media works in...

These are some of the most common myths about earned media in China, the truth behind them, and how they impact your communication strategy.

An overview of Zhihu and how it fits into b2b and tech marketing in China for brand awareness and thought leadership.

Since the beginning of the pandemic, governments have taken extreme measures to prevent the spread of COVID-19 in China. These measures...

Discover the differences between the most popular Chinese social media platforms and how to use each to your advantage in B2B marketing.