Oct 12, 20223 min5 Reasons Why You Should Not Translate Your Global Press ReleaseTranslating a press release to Chinese reduces its effectiveness and can leave brands in hot water. Here’s what you want to do instead.
Sep 28, 20226 minChina Content Marketing Strategy: 9 Key Platforms in 2023Want to know where to distribute your content to reach the most Chinese customers? Check out the nine most popular owned media platforms.
Aug 24, 20224 minWhy PR Is Essential for Startups Entering the China MarketPR is vital for any startup entering China. Discover why this is the case and the tactics we’ve successfully used with our clients.
Jul 22, 20225 minShould B2B Brands Quit Weibo?These are the primary factors you need to consider before deciding whether to use Weibo as a part of your content marketing in China.
Jun 24, 20225 minChina Media Digest: What Stories Get Attention by Chinese Reporters?Earned media coverage is a sure way to build brand awareness and credibility among your Chinese audience. But the way media works in...
Jun 15, 20224 min3 Myths of Earned Media in ChinaThese are some of the most common myths about earned media in China, the truth behind them, and how they impact your communication strategy.
May 25, 20225 minA Simple Guide to Using Zhihu for B2B Marketing in ChinaAn overview of Zhihu and how it fits into b2b and tech marketing in China for brand awareness and thought leadership.
May 2, 20226 min7 Tips for Hosting a Successful Virtual Press Conference in ChinaSince the beginning of the pandemic, governments have taken extreme measures to prevent the spread of COVID-19 in China. These measures...
Apr 14, 20227 minThe Best Chinese Social Media Platforms for B2B and Tech BrandsDiscover the differences between the most popular Chinese social media platforms and how to use each to your advantage in B2B marketing.