Insights for B2B & Tech Marketers

Why Effective China Marketing Programs Begin with B2B Customer Personas

Whether you are looking to optimize your current marketing process in China or break into this new terrain, having an accurate customer...

Guide to localizing your brand messaging for the Chinese market

Localizing your brand message is essential for your company's success in China. Download this guide to get started.

China B2B Marketing & PR Trends To Set Your Business Up For Success In 2022

As we head into year three of a global pandemic, the market shifts that started as a temporary solution have come to be the norm in the...

How To Plan A Successful PR Event In China That Generates Buzz

These are the top 4 tips you need to host a buzz-worthy PR event in China and build a powerful brand reputation from the start.

Key Elements in Creating A Winning Brand Messaging For China

A clear and unique brand messaging is key to successfully marketing your brand in China, yet it is often neglected as global marketers...

Localization in China: 3 Steps to Enter the Market in 2023

Wehther you represent a multi-million corporation or a start-up, when it comes to expanding business to China market, brand localization is

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