Brand Message Workbook

Localize your brand message in China

For businesses entering the China market, a localized brand message is essential to earning media coverage and the audience’s attention. 

​

However, many companies skip this crucial step. This leads to an unengaged market and little success.

​

Work through the exercises in this Guide to localizing your brand messaging for the China market and you’ll walk away with a captivating brand message to clearly communicate your business value for the Chinese audience.