Brand Message Workbook
Localize your brand message in China
For businesses entering the China market, a localized brand message is essential to earning media coverage and the audience’s attention.
However, many companies skip this crucial step. This leads to an unengaged market and little success.
Work through the exercises in this Guide to localizing your brand messaging for the China market and you’ll walk away with a captivating brand message to clearly communicate your business value for the Chinese audience.