Taking your business to a new market is exciting, but often comes with challenges, especially if you are dealing with an expansive and complex market like China. Achieving brand visibility can be a game changer. And being in the news media is one way to attract attention and accelerate your international business growth. No matter what stage your business is in, PR can give your company and executives the visibility and trustworthiness you need among your local stakeholders, particularly when you pair it with digital tactics like social media and SEO.
Consider what the following could help you achieve:
Publishing press releases and thought leadership blogs on major news outlets.
Having your brand mentioned in top industry media headlines.
Showing up in relevant industry events for networking and speaking engagement to increase your offline brand exposure.
Setting up your Chinese website with clear messages and the best SEO practices.
Having a localized company storyline and narratives so you can show up relevantly and confidently in your communications.
Growing a presence on the relevant social media channel(s) and using the right tactics to engage with the audiences.
Our clients have been seen in:
If you’re aware of the benefits of PR for your business, but the price or long-term commitment has made you hesitant, don’t let that stand in your way. By discovering a new way of agency partnership, you can work towards establishing trust and awareness for your business in your industry, without breaking the bank.
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With our China PR Accelerator program, you can access powerful resources and local expertise to drastically increase your chances of success in this expansive market, resulting in more trust, awareness, and boosted sales.
Unlocking Success with China PR Accelerator
Unlock success in the Chinese market with our PR Accelerator – designed to give you a jump start on this new venture. We provide you with essential local knowledge, team expertise, and an opportunity for experimentation — so that you can put your PR strategy into action and connect it to the marketing and sales strategy that’s already in place for maximum impact.
What’s included in the program
Thought-leadership blogs.
Establish your company as a leader in your field by sharing your expert insights in the two thought leadership blogs (<1,200 words) we localized or crafted on your behalf.
Press release.
We’ll localize or develop from scratch a press release (<1200 words) that is ready to be sent out to our carefully curated media list to announce a new product launch or promote a campaign.
Website audit.
We'll provide a website audit and analysis with our top recommendations for strengthening the content and local SEO set-up.
Event flagging.
We’ll research the most impactful industry events, tradeshows, or speaking sessions for the next 6 months for you to make a strong presence among your local target audiences.
Discover your local narratives.
Kick off the program with a discovery session that will uncover your local narratives and story angles you need to maximize the pitching efforts and story impact.
Pitching perfect.
We’ll take what we learned about you in the discovery stage to develop 2-3 well-researched pitches for content placement, news commentary, or interview opportunities.
Social media audit.
We'll run a thorough audit of your social media channels and provide strategies and tactics that could drastically improve your social media performance.
Weekly consultation.
Our experts will answer all things China PR & marketing and guide you to implement the social media and website strategies we recommended for you.
Pricing starts at $12,000 with a total value of over $18,000, including monthly services usually reserved for our year-long retainer clients. (Monthly payment plan is available)
Our Happy Customers
Businesses ranging from fintech startups to logistics tech scale-ups worked with us to boost awareness and gain traction in China. Here's what they're saying:
"We chose Tribe as our China PR agency for a campaign launch, and it was a terrific decision. Tribe China has proved great local expertise and provided our brand with a quick setup and media exposure. We will continue to work with them, and we will definitely recommend them further.”
—Rachel E. Andalaft
CEO of Mangifera Analytics
"Thanks to Tribe China's efforts, we have received 10 up to 30 media coverages and mentions every month, which significantly increased our brand visibility online. Moreover, the team has established our brand message and announcement to a significant number of media. They are communicative, transparent, and responsive in the workflow."
—Dan Wu
China Marketing Manager of RewardStyle (LTK)
“They truly go above and beyond to immerse themselves in our business. Within just a few months, they have secured several coverages in high-valued Chinese media outlets. Their proactive attitude and strategy led us to build our brand reputation in a crowded market through PR and social media.”
—Sandra Maeder
Global Head of Marketing and Communications, Seven Senders
FAQs for CPRA